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UN Global Compact Russia

Previews

TALKING ABOUT CORPORATE SOCIAL ACTIVITY: HOW TO MAKE MEDIA AN ALLY

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Mosvolonter Resource Center (Tverskaya St., 9)
Add to calendar 29-07-2021 10:00 01-01-1970 03:00 Europe/Moscow TALKING ABOUT CORPORATE SOCIAL ACTIVITY: HOW TO MAKE MEDIA AN ALLY On July 29, 10:00-12:00, a round table will be held on the topic of informing about CSR (organized by the "Soprichasnost' " Center for the Development of Philanthropy and Business and Society magazine with the support of the Presidential Grants Fund). Mosvolonter Resource Center (Tverskaya St., 9)

Together with Business and Society magazine we invite you to take part in the round table "Talking about Corporate Social Activity: How to Make Media an Ally."

The round table will discuss:

- Trends in modern communications making content more socially oriented.
- Formula for a successful publication: 5 important rules. Advice from jury members, prize-winners, experts and media representatives.
- How to make a media outlet an ally?
- Which formats of interaction with the media are suitable for your project.
- High-quality photo content: an algorithm for successful portrait and reportage shooting.
- How to use storytelling to promote sustainability and corporate philanthropy.

Invited speakers:

  • Oleg Bazaleev, Social Performance Manager at Crescent Petroleum, winner of the best CSR publication competition;
  • Irina Arkhipova, Public Relations and Communications Director, Coca-Cola HBC Russia;
  • Marina Mokina, Regional Manager, Internal and External Communications Office for Coca-Cola HBC Russia in the Ural Region, Siberia and the Far East Region;
  • Tatyana Bachinskaya, Editor-in-Chief of Business and society magazine;
  • Olga Glazunova, Director of Time Code Production;
  • Maria Aksyonova, photographer, two-time winner of Winner MoscowPhotoAwards;
  • Ekaterina Gromova*, Lecturer, Faculty of Journalism, branch of Moscow State University in Sevastopol;
  • Natalia Rymar, Content Editor of the Gulf Stream Foundation;
  • Natalia Prygina*, Senior Lecturer of Journalism at Moscow Polytechnic University.


* Confirmation pending.

The meeting will be held in a digital format.

Venue: Mosvolonter Resource Center (Tverskaya St., 9). Registration via the link.

Organizers: "Soprichasnost’ “ (Involvement) Center for the Development of Philanthropy and Business and Society magazine with the support of the Presidential Grants Fund. 

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